How to Effectively Recruit Community Members

Community is at the center of every great e-commerce strategy. For clarity, ‘Community’ refers to your influencers, advocates, custom...

In Community, Nov 18, 2020

Influencer Marketing Software Buyers Guide

Internally, we track almost 400 companies in the digital marketing software industry. Not only to keep competitive but to ensure our ...

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How to Effectively Recruit Community Members

Community is at the center of every great e-commerce strategy. For clarity, ‘Community’ refers to your influencers, advocates, customers, affiliates, creators, customers, ambassadors,...

In Community, Nov 18, 2020

Guide to Talent Management and Recruiting Talent on Social Media

Prior to social media’s explosion, CAA, WME and UTA, APA, Gersh, ICM, and Paradigm had the talent agency practice on lock. Now, fast-forward to an era of Instagram, TikTok, and YouTub...

In Talent, Nov 10, 2020

Do's and Don'ts of Subscription Affiliate Marketing

Building a subscription business is a great way to grow sales and lower customer acquisition costs. Now that Shopify is directly supporting apps that allow merchants to offer subscrip...

In shopify, Nov 02, 2020

The Next Big Thing for Shopify Merchants: Live Shopping

As the saying goes: “what’s old is new”. QVC launched 33 years ago in 1986, Amazon and Facebook launched its very own QVC competitor 2 years ago, and various Chinese social networks a...

In Shopify, Oct 26, 2020

8 Tips to Grow Your Brand on TikTok

TikTok has left a lot of brands in a FOMO state of mind. Those that have had success are plastered on marketing sites and used as case studies (like Nerdy Nuts), while the vast majori...

In TikTok, Oct 20, 2020

How to Make Sure Your Affiliates Remain Engaged and Drive Sales

You and your team have recruited new affiliates or you’re currently running an affiliate program, but you want to make sure they are committed to a long-term partnership and continue ...

In Affiliate, Business, Oct 09, 2020

We Need a New Way to Describe Influencer Marketing

Influencer marketing. We’ve seen the rise in budgets, testimonials, use cases, and publishers talking about it every week. It’s a hot topic, but the very thing they are describing is ...

In Business, Oct 02, 2020

Shopify and The Creator Economy

This past month, Shopify hired former Yeezy exec Jon Wexler and if you’re a sneakerhead you’ve probably heard of this news already. That’s because Jon is a god in the sneaker communit...

In Business, Sep 30, 2020

Influencer Marketing Software Buyers Guide

Internally, we track almost 400 companies in the digital marketing software industry. Not only to keep competitive but to ensure our customers are getting the best software at the bes...

In Business, Sep 30, 2020

How Much Should I Pay an Influencer?

When it comes to influencer compensation everyone seems to have a different opinion. Simply, there isn’t a standard way to measure performance in influencer marketing, so the compensa...

In Business, Sep 26, 2020