All Stories

We Need a New Way to Describe Influencer Marketing

Influencer marketing. We’ve seen the rise in budgets, testimonials, use cases, and publishers talking about it every week. It’s a hot topic, but the very thing they are describing is ...

In Business, Oct 02, 2020

Shopify and The Creator Economy

This past month, Shopify hired former Yeezy exec Jon Wexler and if you’re a sneakerhead you’ve probably heard of this news already. That’s because Jon is a god in the sneaker communit...

In Business, Sep 30, 2020

Influencer Marketing Software Buyers Guide

Internally, we track almost 400 companies in the digital marketing software industry. Not only to keep competitive but to ensure our customers are getting the best software at the bes...

In Business, Sep 30, 2020

How Much Should I Pay an Influencer?

When it comes to influencer compensation everyone seems to have a different opinion. Simply, there isn’t a standard way to measure performance in influencer marketing, so the compensa...

In Business, Sep 26, 2020

How to Select Influencers that Drive Sales

The holy grail of influencer marketing has always been connecting sales and creativity. While there isn’t a silver bullet, we’ll breakdown some of the most important metrics that have...

In Tips, Sep 25, 2020

Gifting Strategy and Tips for Shopify Merchants

A great way to build your Community and advocacy marketing is to send gifts to your customers and potential influencer partners. It’s a common tactic that can lead to revenue and grow...

In Tips, Sep 25, 2020

How to Improve Your Influencer Cold Email Outreach

Perhaps the most frequent question we get here at Dovetale is how to properly reach out to potential partners. We’re going to break down real conversations, data, cold email technique...

In Business, Sep 23, 2020