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How to Reduce Your CAC with Community

As Steve Jobs once said, “start small, think big. Don’t worry about too many things at once. Take a handful of simple things, to begin with, and then progress to more complex ones…” W...

In community, Jan 05, 2021

How Shopify stores are using Klaviyo and Dovetale

Dovetale has no affiliation with Klaviyo.

In CRM, Dec 29, 2020

7 Community Building Strategies

1. Focus on a clear and unique program pitch

In Dec 22, 2020

Why Community Needs to be In Your Header

Whether you are a new merchant or a veteran you’ve probably seen countless articles about affiliate marketing on the internet. When it comes to internet e-commerce affiliate marketing...

In shopify, Dec 14, 2020

Setting up your Community Strategy

Building a strong community is tough, but with the right strategy, software and resources, your marketing team can foster a powerful group of like-minded people that love your brand’s...

In community, shopify, Dec 02, 2020

How to Effectively Recruit Community Members

Community is at the center of every great e-commerce strategy. For clarity, ‘Community’ refers to your influencers, advocates, customers, affiliates, creators, customers, ambassadors,...

In Community, Nov 18, 2020

Guide to Talent Management and Recruiting Talent on Social Media

Prior to social media’s explosion, CAA, WME and UTA, APA, Gersh, ICM, and Paradigm had the talent agency practice on lock. Now, fast-forward to an era of Instagram, TikTok, and YouTub...

In Talent, Nov 10, 2020

Do's and Don'ts of Subscription Affiliate Marketing

Building a subscription business is a great way to grow sales and lower customer acquisition costs. Now that Shopify is directly supporting apps that allow merchants to offer subscrip...

In shopify, Nov 02, 2020

The Next Big Thing for Shopify Merchants: Live Shopping

As the saying goes: “what’s old is new”. QVC launched 33 years ago in 1986, Amazon and Facebook launched its very own QVC competitor 2 years ago, and various Chinese social networks a...

In Shopify, Oct 26, 2020

8 Tips to Grow Your Brand on TikTok

TikTok has left a lot of brands in a FOMO state of mind. Those that have had success are plastered on marketing sites and used as case studies (like Nerdy Nuts), while the vast majori...

In TikTok, Oct 20, 2020