In just 3 short months Wandering Bear went from no affiliate program to $14,500 in revenue. And along the way, they’ve had to unlearn what they thought they knew about “influencer marketing.”
Their largest takeaway? The power of micro influencers.
With their top-selling Community members having less than 10K followers it has become clear to them that the most important metric for their Community is engagement vs following. Unlearning that followers = power was crucial. They can now see that micro-influencers that are authentic have the power of trust.
Now, with the help of their Community, their once small DTC stream is now the driving force of revenue for their company. And since they have more than exceeded their goals for community growth, their priority is now continued engagement.