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Effectively Organizing your Influencer Marketing
Organizing your influencers, creators, ambassadors, affiliates, and more is tough. There are three types of companies that we often talk to:
In Influencers, Jan 13, 2021
How to Reduce Your CAC with Community
As Steve Jobs once said, “start small, think big. Don’t worry about too many things at once. Take a handful of simple things, to begin with, and then progress to more complex ones…” W...
In community, Jan 05, 2021
Why Community Needs to be In Your Header
Whether you are a new merchant or a veteran you’ve probably seen countless articles about affiliate marketing on the internet. When it comes to internet e-commerce affiliate marketing...
In shopify, Dec 14, 2020
Setting up your Community Strategy
Building a strong community is tough, but with the right strategy, software and resources, your marketing team can foster a powerful group of like-minded people that love your brand’s...
In community, shopify, Dec 02, 2020
How to Effectively Recruit Community Members
Community is at the center of every great e-commerce strategy. For clarity, ‘Community’ refers to your influencers, advocates, customers, affiliates, creators, customers, ambassadors,...
In Community, Nov 18, 2020
Guide to Talent Management and Recruiting Talent on Social Media
Prior to social media’s explosion, CAA, WME and UTA, APA, Gersh, ICM, and Paradigm had the talent agency practice on lock. Now, fast-forward to an era of Instagram, TikTok, and YouTub...
In Talent, Nov 10, 2020
Do's and Don'ts of Subscription Affiliate Marketing
Building a subscription business is a great way to grow sales and lower customer acquisition costs. Now that Shopify is directly supporting apps that allow merchants to offer subscrip...
In shopify, Nov 02, 2020
The Next Big Thing for Shopify Merchants: Live Shopping
As the saying goes: “what’s old is new”. QVC launched 33 years ago in 1986, Amazon and Facebook launched its very own QVC competitor 2 years ago, and various Chinese social networks a...
In Shopify, Oct 26, 2020
8 Tips to Grow Your Brand on TikTok
TikTok has left a lot of brands in a FOMO state of mind. Those that have had success are plastered on marketing sites and used as case studies (like Nerdy Nuts), while the vast majori...
In TikTok, Oct 20, 2020
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Shopify and The Creator Economy
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Influencer Marketing Software Buyers Guide
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How Much Should I Pay an Influencer?
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How to Select Influencers that Drive Sales
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Gifting Strategy and Tips for Shopify Merchants
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How to Improve Your Influencer Cold Email Outreach
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