Shopify Podcast: Influencer marketing vs Community

There is a lot of online content about influencer marketing and it’s hard to know what to listen to. Episode 140 of eCommerce FASTLANE with our co-founder Mike Schmidt and Shopify’s Steve Hutt unwraps the complexities of influencer marketing.

In this episode you’ll learn:

• What we’ve learned about successful community and influencer marketing programs from thousands of customers.
• Day 1 merchants on Shopify + influencer marketing
• Shopify partner ecosystem
• How to be successful with influencer marketing as a Shopify merchant
• Affiliate marketing + influencer marketing