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How Shopify stores are using Klaviyo and Dovetale

Dovetale Dovetale Dec 29, 2020 · 5 mins read
How Shopify stores are using Klaviyo and Dovetale
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Dovetale has no affiliation with Klaviyo.

Klaviyo is one of the best marketing tools for e-commerce merchants. It’s free to start and has the most affordable CRM functions on the market. The company claims 50,000 merchants that use their tools, which includes almost everyone that uses Dovetale Community. In this post, we’ll breakdown some best practices and reasons to invest in Klaviyo + Dovetale Community and how using them together can help teams create dynamite programs to increase sales.

Price

We’ve compared everything from Salesforce to Hubspot, Pipedrive, and more - Klaviyo is the best solution for e-commerce merchants. It’s simple, user-friendly, and provides all of the features you would expect to go from the first sale to a multi-million dollar e-commerce business. Furthermore, it’s a no brainer because it’s free to start and cost-effective at scale.

Similarly so, Dovetale is free to start. We like to make sure that you trust us and see everything working before getting started - we want to show you the value of building your community on Dovetale. Our pricing plans also scale nicely as you grow your community with no hidden fees or contracts required. Check out the cost analysis below and how you can save some money on your subscriptions.

Member Data

One of the best things about Dovetale is our beautiful recruitment pages. Our customers can easily collect important information such as phone number, shipping address, and more. This data can be easily migrated into Klaviyo so that you can use it for SMS/ MMS marketing or sending a Flow (email sequence). This is a serious superpower when combining Dovetale and Klaviyo.

Using Klaviyo to Recruit Community Members

A great way to get more community members is to use powerful sequencing (Flow) tools in Klaviyo to recruit members. Here are a couple of examples:

  1. Use your list of existing customers to build a sequence in Klayvio and ask customers to apply to join your Community on your application page.
  2. You could also export all of your partners from another tool such as Refersion or Grin to reduce costs. Once you’ve exported your partners, you can import them to Kalyvio and build a sequence.

Not on Klaviyo?

  • Are you using influencer marketing software like Grin, Upfluence, or CreatorIQ?
  • Are you using another CRM like Salesforce or Hubspot?
  • Are you using Google Sheets/ Forms to manage affiliates?
  • Are you using an affiliate software like Refersion, Impact, or Everflow?

If you answered yes to any of the above, consider the below. Often times the switching costs are well worth it, even a couple of weeks into your migration.

Influencer Marketing Software

Average monthly costs (taken from customer sales calls):

  • Grin: $2,000/mo (Locked in for 1 year)
  • CreatorIQ: $3,000/mo (Locked in for 1 year)
  • Upfluence: $750/mo (Locked in for 1 year)
  • AspireIQ: $2,000/mo (Locked in for 1 year)

Oftentimes, influencer software includes a simple CRM built-in (so does Dovetale), but it will never be better than Klaviyo. Klaviyo has 12 distinct features that have nearly been perfected for e-commerce and sales. The companies listed above don’t even come close to their offerings and cost much more. Consider the average monthly costs of Dovetale (taken from aggregate Dovetale data) and Klaviyo (taken from customer sales calls):

  • Dovetale: ~$250/mo (no required yearly commitment)
    • Community Management and Recruiting
      • Gifting
      • Affiliate Marketing
      • Payment tools
    • List Management
    • Campaign Management
  • Klaviyo: ~$100/mo (no required yearly commitment)
    • Email marketing
    • SMS/ MMS marketing
    • Website tracking
    • Facebook Advertising
    • Web tracking

By simply splitting up the tools you get a better offering ($350/mo) for influencer marketing and email/SMS marketing without signing a year-long contract.

CRM

Hubspot, Salesforce, Pipedrive, and others are incredibly effective general tools, however, they end up costing a fortune in the long run due to complicated user interfaces, custom build-outs, and expensive contracts.

Similar to the above, Klaviyo is more affordable and can do more for your e-commerce brand. Salesforce, Hubspot, and others aren’t verticalized for e-commerce the way Klaviyo is.

Affiliate Software

Affiliate marketing should be simple and affordable. Unfortunately today, it’s not. Companies like Refersion and Everflow are the only real options for Shopify merchants until Dovetale came along. Let’s compare the costs:

  • Refersion: $89 - $600/mo (average monthly cost taken from customer sales calls).
  • Everflow: $395 - 750/mo

Comparing main features like Refersions Application pages to Dovetale’s - its night and day. Dovetale has all of the main functions you’re looking for and merchants are likely overpaying for features such as tracking links, tracking codes, discount codes, attribution window settings, reporting, and more. Dovetale is built to help teams affordably increase the value of their affiliate programs without limitations to existing members. As the merchant is more successful, Dovetale is too.

Summary

The cost of the software that’s used to grow your company shouldn’t inhibit your ability to double-down on growing your programs. Your budget should mostly be used to increase your sales and also invest in building value for the members who get behind your brand.

All in, if you were to compare the following typical software stacks:

  • Dovetale + Klaviyo: $350/mo (no-commitment)
    • Community Management and Recruiting
      • Gifting
      • Affiliate Marketing
    • List management
    • Content management
    • Campaign management
    • Email marketing
    • SMS/ MMS marketing
    • Website tracking
    • Facebook advertising
    • Web tracking

Versus

  • Grin: $24,000/ year
    • Gifting
    • Influencer discovery
    • CRM
    • List management
    • Campaign management

Versus

  • CreatorIQ + Refersion: $43,200/ year
    • Influencer discovery
    • CRM
    • List management
    • Campaign management

We hope this has made it easier to comprehend the economics and functions of each of these tools. More importantly, we deeply care about merchant success. Interested in getting started? Sign up and get your community started for free on beta.dovetale.com or feel free to contact sales@dovetale.com

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Dovetale
Written by Dovetale
Dovetale helps brands big and small create scalable Communities that drive revenue