The group of people you hang out with every day play a role in helping you make decisions that are important in your life whether you notice it or not. They make suggestions and give advice that helps you define your future self. As people become more adjusted to online communication, the voice that you have over the internet is a direct representation of one’s persona - this is why anyone can be an influencer on social networks. In the past, influencer was a term reserved for social media powerhouses like Casey Neistat, Jenna Marbles, The Dude Perfect crew and many others. But no matter how big or small your follower count is, anyone that follows you online can be influenced by the content that you distribute.
Let’s take this one step further and think about how people start to build big followings on social media platforms. When you’re starting out, is it really that crazy to think that you can become an influencer to people? So many others have done it before, who’s to say they were any different than you when they started out. However, when taking a closer look at how social celebrities produce and distribute content it’s interesting to understand what they all do the same across their channels and see how they engage with their followers.
The two main things that differentiate influencers is how far their reach spreads and the types of people they appeal to within their niche. Your audience could be large or small, but there are a few things that remain the same across all social networks. Most importantly, what you post online is still affecting the lives and decisions that your followers are making. You’ve become an influencer.
“You don’t have to be a “person of influence” to be influential. In fact, the most influential people in my life are probably not even aware of the things they’ve taught me”
Influence is an essential part of everyone’s life. You’re guided by mentors, family, friends, peers, celebrities, etc… In the age of information, we’re constantly seeking inspiration and approval from others as a way to understand ourselves better or to justify the decisions we make. We follow those that seemingly understand the most about the guidance and justification we’re looking for. This isn’t a new phenomena, it’s just been accelerated with the growth of the internet and the introduction of focused social platforms. They give us a place to centralize our thoughts and learn about ourselves. So here’s a few tips & ideas that can help you think about your audience as an influencer.
What do you love?
When you voice an opinion, people are driven to others who are passionate about what they are talking about. It’s what makes influencers so contagious and it’s why they become a source that’s trusted within their niche. They love what they do and it’s infectious. So first things first; find what you love and show people why you love it.
What is your voice?
What message do you want to send to people? Are you insightful, funny, witty, smart? You could be all of these things, or none of them. But everybody is good at something. Find out what that is for you, and keep your channel consistent. It’s important to understand what people are coming to your page for and what answers they have when they leave.
Have a call to action
When people are leaving your channel or finish reading what you have to say, what should they do with this new found knowledge or guidance? For example, if you had a fashion page and you loved a dress you wore the other night, maybe you want to recommend it to others or give them a link to where they can get it on sale.
Adding images or videos
Pictures and videos help bring posts to life. They’re a great way to visualize content and some people take in content different than others. Using graphs, pictures and charts can help to illustrate your voice to your followers. Images and videos are a great way to support your posts. It’s also worth finding out what type of content is the best for the channel of distribution you choose. Some channels convert better with videos and others with images. Know your audience, it’s important!
What’s the best social network to use?
Sometimes it’s good to use all channels to send out your content, but where are you defining your voice? What network is best for you? Do you want to inspire people with amazing pictures on instagram? Do you want to make a youtube series? Find the network that works best for the message you want to get across and find where your target audience is.
Do other people post content like you? There’s a lot of opportunity to repost content that is getting a lot of engagement. It’s another way that you can show your followers more amazing content that can influence them.