In 2016, influencer marketing has started to move past the stigma of marketers taking a leap of faith to produce campaigns with influencers. Brands have started to buy in to the idea that advertising products through influencers, with smaller, niche followings can also serve as brand advocates. In fact, 84% of marketers are planning to execute at least one influencer marketing campaign in 2017.
A few years ago, there was a lot of skepticism with influencer marketing. It wasn’t a proven concept, and costs could get high for something brands weren’t sure was going to promote their brands in the way they wanted. However, we now know that influencer marketing works when content is posted by the proper influencers. Finding true brand advocates on social platforms that genuinely love your brand and act as thought leaders in their respective niches are the key to delivering more positive and impactful results from your ad spend.
In 2013, Ad blocker usage increased by 117% and since then, we’ve seen year-over-year growth that mirrors that increase up until the current day. Today, ad blockers are used by over 40% of the population aged 18-29, so it looms the question: If traditional digital advertisements are becoming transparent in the eyes of a younger generation, how do you penetrate the advertising market in an authentic, more effective way. The answer is influencer marketing. Seeking brand advocates who are seen as thought leaders in their social niches.
There are hundreds of influencers who are thought leaders in their respective niches that provide incredible content daily to their followers. We think marketers should watch these top 5 influencers on Instagram in 2017:
This is a relatively new account, but the growth has been impressive. This beautiful page features some of the coolest travel influencers and also follows a canadian couple around the world to some of the nicest destinations around the world. They’ve recently travelled to Bali, California, NYC, and Singapore. Follow them on their upcoming trip to Jamaica in the coming months. Keep your eyes on them at www.somewherewithus.com or on Instagram.
This Los Angeles based photographer is the perfect mixture of adventure, style and pure joy. Her content brings a smile to people’s faces and her audience is hyperactive to engage with her about her adventures as a photographer. Her photo’s are coupled with regular instagram stories and live videos that show just how fun it is to do what you love for a living. Follow Alivia at www.alivialatimer.co or on Instagram.
Big hair, don’t care! This influencer has teamed up with other influencers on trips around the world to not only show an incredible experience, but also give exposure to brands she loves in the process. As a result her following has grown tremendously over the past couple of months and it’s easy to see why. Check out her out at www.sunitav.com or on Instagram.
Jaquory’s photo’s stands out amongst others in the the lifestyle photography community. You can see the passion in the photos he takes and it’s more than exciting to follow his adventure. He’ll take you to places you never thought you could go, showing you things you never thought you’d see and seemingly capture the perfect moments at a glance. Follow his journey at www.jaquorylunsford.com or on Instagram.
Looking for an amazing foodie to work with? Befatbehappy is one of the most engaged with foodie accounts on Instagram. Her account takes foodies from all over to some of the best and most popular food joints and restaurants in NYC and over California. Aside from showing followers some of the coolest places to eat, she also advocates for positivity and doing what makes you happy. A true food ambassador that’s hungry to show the world that eating is more than just a necessity. Check her out at www.befatbehappy.com or on Instagram.