You’ve probably heard about influencer outreach and the importance of building relationships. When you turn a focus on advertisements and how you’re going to market your company, building relationships becomes one of the most important aspects of your job. One of the hardest things to do is start building that relationship with a creator.
Picture yourself on the other side of the coin. Some creators receive hundreds of emails every day. Whether they disclose their emails for business only enquiries or not, creators still receive spam, fan mail and whatever else makes its way into their inbox. As a marketer, you need to find a way to break through the noise and make yourself stand out to creators.
The first step to running an amazing influencer marketing campaign is finding the right creators to work with and getting in touch with them. This will set you up for the success you’re looking for when you go through the process of developing your campaigns. To help make this process a little bit easier, we’ve thought about some best practices for reaching out to creators.
Learn about the creators
One common mistake you can make when reaching out to creators is treating them like commodities. Creators are excited to work with companies that genuinely interested in what they do as a professional. When you’re reaching out, make sure you get to know them; what do they do, what past pieces of content they posted stood out to you, what do you love about what they do and how can that align with your brand. If you genuinely take an interest in the creator’s work you can build a relationship that is much more meaningful.
Method of contact
Knowing how and where to reach out to creators is also important to successfully reach creators. This is an extension of learning about the creators. Reading their bio’s on their social profiles, finding what platforms they’re most active on or listening to their requests for contact can be the difference between reaching a creator or not. At Dovetale, we hope to solve this problem and make it simpler for both brands and creators to connect. Brands won’t have to hunt for creators and creators can rid their inboxes from spam.
When you reach out to creators, the conversations shouldn’t feel transactional. When you reach out, make it feel human. Let them know who you are, what your company does and how you can work together. It’s also very effective to mention some of the creator’s past work and what you liked about it. Present a real opportunity to work together and build a relationship.